This category-leading provider of tools for managed service providers undertook a bold and comprehensive project to create a new brand identity and marketing presence with the help of Rick Lowe Design.

Endless, Beautiful Choices

I built Syncro a new block-based theme complete with a hierarchy of page templates. Those templates were backed up with an extensive library of block patterns so Syncro can create gorgeous, on-brand pages with ease.

Escape from Theme Lock-In

We were able to migrate all of Syncro’s existing thought leadership content out of their old theme into the modern, Block system. Now, most text, images, and other content are stored directly in the post/page so if they want to make a change to the theme it should be straightforward.

Better still, moving to the Block Editor means that layout isn’t locked into PHP templates. Editors don’t need to call for developer assistance if they want a four-column design rather than 3 or need to add an extra CTA button to a section.

Positioned for the future

The new syncro site gives theme a gorgeous new platform on which to launch their marketing campaign this year to grow their business. Built on a rock-solid, standards-based foundation it’s something they’ll be able to use for a long time to come.