When your business is providing marketing content to customers you should showcase all the great things you’ve produced. I helped rebuild the Visual.ly marketing website with a section powered by WordPress to do just that.
It shows visitors the wide array of content they create for their customers. Their sales team can set the filters to showcase a particular niche and then send that URL to prospects.
With a WordPress-powered back end the marketing team can easily add new projects to keep the site looking fresh without requesting assistance from the company’s engineering team.